Robinsons Fruit Shoot launches healthier 'My 5' variant

Fruit Shoot

Matt Williams

April 19, 2010

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Robinsons Fruit Shoot launches healthier 'My 5' variant

LONDON - Britvic is launching a healthy variant of its Robinsons Fruit Shoot range, in an effort to attract mums to buy the drink for their children as one of their five portions of fruit or vegetables each day.

Britvic: new Robinsons Fruit Shoot My 5 range

Called 'Fruit Shoot My 5', the new drink will launch early next month, and will blend a mix of 80 per cent real fruit juice with 20 per cent water.

The My 5 range will come in three flavours – Apple & Pear, Orange & Pineapple and Apple & Blackcurrant – and will be free from colours, sweeteners and preservatives.

The drink will be packaged in Fruit Shoot's traditional 200ml bottles, and will clearly communicate the '1 of your 5 a day' message. It will replace the Fruit Shoot 100% range.

The new product launch will give Robinsons a stronger health message as it looks to compete in the fruit juice market currently dominated by health-conscious brands such as Innocent and Rubicon.

Leslie Davey, the Robinsons brand director at Britvic, said: "My 5 is both nutritious and refreshing, providing the perfect balance for kids young palates and the reassurance of one of your five a day."

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