Britvic is expanding its Robinsons Smooth Juice range with single-serve packs to target consumers on-the-go.
The ambient juice product will be launched in impulse channels, supported by a £1m marketing campaign.
The product will be available in orange and apple variants. Each 250ml serving will represent one of the five daily recommended portions of fruit and vegetables.
Robinsons achieved sales of £200m-£205m in 2007, according to TNS Worldpanel's Biggest Brands survey.
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