The digital publisher has developed the SMS services for Jacques Villeneuve's official website, .
It will be split into two subscription options. One costs 拢25 for the season, which gives users a total of 186 messages, including race alerts and general background information.
There is also a service that will allow users to sign up for standalone weekend alerts costing 拢2 for each chosen weekend package. This will give users nine messages a race, focusing solely on the sport rather than Villeneuve's lifestyle information.
Steve Clarke, director of business development for Rivals Digital Media, said: "We've seen increasing consumer uptake of SMS alert services across our sites. With Jacques being one of the hot F1 drivers to watch out for this season, and with a dedicated and loyal fan base already in place regularly visiting his official website, there was an obvious opening to design an SMS alert services to suit his fans' needs for the burning news on Jacques's F1 progress this season."
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