The service covers all teams in the tournament and subscribers will receive wicket alerts, innings, century updates, final results and news alerts for their chosen team.
Customers can sign up for the service on Rivals' cricket site, . The reverse bill service costs users 25p for each message received. In each of the partner cases, fulfilment of the SMS service will be handled by Rivals.
Tiscali and Freeserve will tie the SMS into their portals' sports sections' editorial cricket coverage, also provided by Rivals.
Dixons and Vodafone will be offering the cricket SMS alerts offline, via physical box packs available for purchase from their high-street stores. Registration to the service will be detailed on inserts inside the box pack and will follow the same format as subscribing online.
The deal with Vodafone comes as an extension of an existing partnership because Rivals already supplies Vodafone's Footie on the Phone and F1 on the Phone SMS alert packs as part of Vodafone's instore Sport on the phone range.
Steve Clarke, director of business development for Rivals, said: "There is already huge interest in the upcoming cricket World Cup. With our mobile services department already delivering seasonal SMS alert packages for football, rugby and F1, launching a cricket World Cup alert service was an obvious extension to our range."
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