The partnership with the RFU, set to run until July 2013, will see include content across the digital, print and mobile TMG platforms incorporating marketing, promotions, advertising as well as editorial.
As ‘Official Newspaper of England Rugby' the Telegraph will work with the RFU to promote all RFU matches as well as England rugby tours and hospitality packages. The Daily Telegraph will also be distributed exclusively throughout the corporate hospitality suites at Twickenham on all match days.
Commercially, TMG will work with the RFU to offer their commercial partners innovative sponsorship leverage opportunities.
The partnership will extend online to telegraph.co.uk as well as across the Telegraph's new mobile platform.
The new partnership launches with the upcoming Investec Challenge Series kicking off this month with England facing Australia, Argentina and New Zealand in consecutive weeks.
Nintendo has recently signed a one-year deal with the Rugby Football Union (RFU) to bring entertainment to the home of English rugby, Twickenham Stadium.Its tie up will run until next September, will enable Nintendo to promote key titles such as Wii Sports Resort and Wii Fit Plus on perimeter signage, CRM, big screen advertising, competitions and sampling.
.jpg)
.jpg)