The Rugby Football Union (RFU) has signed a commercial deal with Eden Park, the clothes brand founded by five international rugby players in 1987.
Eden Park will provide an exclusive tailored collection of bespoke formalwear for the team.
The six-year deal will cover the next two rugby World Cups in 2011 and 2015. Eden Park will kit out the entire 215-strong England squads, ranging from the seniors, the under 18s, management, and backroom staff.
Martin Johnson, England team manager, said: "Eden Park's rugby heritage and attention to details make it an ideal partner for the RFU. Being founded by five ex-international rugby players means they know exactly what a rugby player requires and we are delighted Eden Park has committed to a long term contract with the England team."
The RFU Eden Park formalware includes grey suits, white shirts, smart overcoats and cashmere scarves.
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