BBH has taken on the business from Lowe London, which will remain on the RFU roster. The campaign will go live over the next few weeks.
Paul Vaughan, commercial director at the RFU, said: ‘A vital ingredient an agency needs to work with the RFU is a passion for the game and an understanding of our values. BBH demonstrated that in spades, they have put forward a fresh creative treatment that we really think will help us drive our business forward in an environment that remains challenging.'
BBH will also work with the RFU on other as yet undisclosed projects.
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