LONDON - Nintendo has announced a one-year deal with the Rugby Football Union (RFU) to bring entertainment to the home of English rugby, Twickenham Stadium.
The deal, which runs until next September, will enable Nintendo to promote key titles such as Wii Sports Resort and Wii Fit Plus on perimeter signage, CRM, big screen advertising, competitions and sampling.
Nintendo will also create ‘Nintendo Zones' around the stadium.
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