Because reveals Karen Evans as new managing director

Because has promoted Karen Evans to managing director, taking over from Because founder Sharon Richey.

Because has promoted Karen Evans to managing director
Because has promoted Karen Evans to managing director
Richey will move into a new role developing business partnerships and global opportunities.

Evans has been a director of Because since 2009 and the promotion is part of a growth plan that has already seen the agency win £2.1m of new business in the last two months, including bakery brand Warburtons.

"We’ve developed our creative and digital skills significantly over the last year, and it’s great to see our strategy really paying off," said Because Evans.

"Our aim is simple – to create engaging brand experiences that get people talking about brands in both the physical and digital worlds. Demand for this kind of ‘conversational marketing’ via a rich mix of experiential and social media continues to grow, and we’re expecting to grow our revenues by around 40% this year."

Because is now actively recruiting for a number of senior account management, digital and creative roles to support its expansion.

Prior to joining Because, Karen was founding partner of Woo and managing director of Closer, the experiential arm of Billington Cartmell, which she set up in 2001.

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