Teams of Because brand ambassadors have been despatched on branded Marks & Spencer bikes stopping to chat to consumers about the range, which contains new ‘Simply Fuller Longer’ and ‘Count on Us’ items.
The staff will be handing out goody bags including M&S money-off vouchers, hand cream and branded Oyster card holders.
Last year Because enlisted the help of Asian drummers to get people talking about the retailer’s new Asian flavours ‘Food to Go’ range.
"We’re delighted to be working with Marks & Spencer for a second time. By striking up timely conversations with the right people, we’re confident that once again we’ll help boost sales and increase footfall in nearby stores," said Because director Karen Evans.
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