British Gas hands Because Sustainability Café roadshow brief

Experiential agency Because has embarked on a six-week summer roadshow to boost the environmental credentials of British Gas.

British Gas hands Because Sustainability Café roadshow brief
British Gas hands Because Sustainability Caf茅 roadshow brief

The show will feature a Sustainability Café built from a recyclable shipping container, allowing staff to chat to consumers about energy saving tips over a cup of tea.

The Café made its debut at the Bristol Balloon Festival, last weekend (11-14 August) and will next appear Hampton Court’s A Jolly Day Out from 26-29 August, followed by four county shows in Buckinghamshire, Dorset, Berkshire and Worcestershire during September.

Wood used to build the Café has been sourced from FSC regulated forests, with the equipment being donated to local community-run kitchens at the end of the campaign. 

The power used to run the café will either be matched back into the Grid from renewable sources, or be generated by solar energy, with any carbon generated being offset.

"British Gas is at the forefront of sustainable energy solutions, and this roadshow will take that message in a friendly, conversational manner to discerning family audiences around the UK," said managing director of Because Karen Evans.

"Having created a very successful exhibition for British Gas at last year’s START sustainability festival, we were delighted to be invited to build on that work with this larger summer roadshow."

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