The appointment was made after a competitive pitch and comes as Comedy Central is relaunched -- previously it was known as Paramount Comedy.
The rebrand brings it inline with the US where the cable station is already known as Comedy Central.
has been briefed with driving targeted traffic to the using natural and paid-for search.
Claudia Sestini-Samuels, head of brand marketing and online at Comedy Central, said: "Barracuda Digital understands the importance of maximising online presence through natural search.
"We chose to work with them as the agency possesses a very detailed and robust understanding of natural search and paid search and have a history of delivering great results."
Barracuda Digital's clients include City and Guilds, London Stock Exchange, IPC Media, UKTV and Virgin Media.
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