The channel, aimed at 16- to 34-year-olds, will relaunch on 6 April. Karmarama is working with the in-house team to create channel idents, which will be filmed across the UK at key landmarks, and to launch the off-air campaign.
As well as continuing to show US comedy and stand-up, the channel will feature UK-commissioned content in an attempt to position itself as the home of modern comedy.
Paramount Comedy launched in the UK in 1995, with Paramount Comedy 2 following in 2003. It is 75% owned by Viacom brand Paramount British Pictures, with BSkyB owning the other 25%, and is available via the Sky, Virgin Media and Tiscali platforms. Comedy Central, meanwhile, launched in 1991 in the US.
The channel has a monthly audience of 8.7m and its programmes include Two and a Half Men, Rules of Engagement, Samantha Who?, The Office and Family Guy. It is supported by several global websites.
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