The claims to offer a "one stop shop" for clearing SME-sized databases and mailing lists of: gone-aways and mail preference service registrants; badly formed and unmarketable business addresses; company and senior staff name changes; and duplicates and profanities.
As well as updating obsolete records, myb2bonline.com also appends missing and useful information such as telephone numbers, business types and SIC codes using intelligent data matching techniques.
Mark Roy, REaD Group's CEO, said: "Myb2bonline.com is The REaD Group's response to demand from small to medium-sized companies for a data cleaning service that can enhance the relevancy and efficiency of their data assets without breaking marketing or IT budgets.
"By combining the speed and convenience of online with the unique relationship-building depth of DM, myb2bonline.com empowers businesses to take their B2B marketing campaigns to the next level while also ensuring increased brand protection and proposition understanding, on one hand, and decreased environmental impacts on the other."
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