Arrowsmith will work on the group's major contracts as well as developing new business. He will report to Martin King, group sales director.
"Graham’s appointment is part of our continuing strategy to secure the very best talent," said Mark Roy, The Read Group’s chief executive.
Arrowsmith said: "I'm delighted to be here, I'm looking forward to being a part of the team and looking at positive suppression, developing ideas. I am experienced in this area and know its strengths and weaknesses after launching positive suppression products at Equifax."
The group is currently planning for a new product launch.
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