Feature

Power 100 Nxt Gen: Eva Chanter, LoveFilm

LoveFilm's direct marketing manager has her sights set on expansion.

Eva Chanter, LoveFilm
Eva Chanter, LoveFilm

Age 27

As one of the few brands to see an upside to the economic downturn, LoveFilm has had a fantastic 12 months. This is good news for the ambitious Chanter, who began her marketing career at Carphone Warehouse and is now looking to accelerate growth at the online film- and games-rental brand after its buy-out by Amazon. It is clear she relishes working for a brand she feels is a ‘pioneer’ in the field. ‘Marketing integration is the big challenge for me, ensuring everything we do is multiplied across different platforms,’ she says.

Most-admired brand O2. ‘It has broadened its horizons and added revenue streams.’

Favourite film Shawshank Redemption.

Describes herself as ambitious, driven, challenging.