PeerIndex to offer 'authentic word-of-mouth at scale'
Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.
Why brands must deliver more than a slice of schmaltz this Christmas
Retailers splurging on festive advertising makes Christmas the UK's answer to the Super Bowl spot, but many retailers have revealed they are woefully out of touch, writes Nicola Kemp.
Branded content: why there isn't an app for everything
Are marketers using apps as a sticking plaster to hide the fundamental flaws in their digital strategy?
Turn off, don't tune in, drop out
The smartphone has fast become indispensable to many consumers, but the value of switching off should not be underestimated.
Inside story: Sarah Storey Paralympic cyclist
As Sarah Storey wins her third gold in the C5 Time Trial Road Cycling Event, Nicola Clark goes behind the scenes to discover how she balances her training with her commercial partnership deals.
The trouble with John Lewis
Consumers think nothing of sacrificing decades of loyalty if brands don't keep up with technology, making a shift in brand priorities necessary, writes Nicola Clark.
Pernod Ricard extends limited editions strategy
Pernod Ricard is to increase its focus on limited edition marketing initiatives, as part of the group's continued "premiumisation" drive.
Pernod invests in 'social store' innovation
Pernod Ricard has launched a project designed to better harness the opportunity to reach consumers via their mobile phones at point of purchase and has reaffirmed its premiumisation strategy.
Why brands should get behind the Paralympics
The Big Brother generation has run out of steam. Brands need to get behind real heroes to better connect with consumers, writes Nicola Clark.
What the Olympics revealed about the shifting sensibilities of British consumers
It was a chance encounter: on the Tube, going to the Olympic Stadium, Lord Coe turned to thank one of the Olympic volunteers, engaging him in conversation.
Brands snap up Channel 4 Paralympic ad packages
Brands aiming to capitalise on Olympic fever in the UK are buying up ad packages around Channel 4's coverage of the Paralympic Games.
Golden Games: The story behind Royal Mail's gold medal stamps and painted postboxes
Turning a 24-month production process into an 11-hour turnaround is no mean feat. Nicola Clark talks to Tim Cowen about how Royal Mail achieved marketing gold.
Top 10 marketing lessons from the Olympic Games
In the wake of 17 days of British and global sporting achievement, Nicola Clark highlights top 10 marketing lessons from London's historic Games.
Coding: Moving beyond men in pants
In an 'always-on' world, brand marketers simply cannot afford to have zero knowledge of the code that underpins the digital ecosystem, writes Nicola Clark.
Death and the digital afterlife
Brands need to do more to consider how consumers are affected by the 'digital afterlife', and take steps to make it an easier situation for the bereaved to navigate, writes Nicola Clark.
The shift to meaningful consumption
Consumers grappling with the fallout from the emotional recession are driving the trend toward meaningful consumption, writes Nicola Clark.
EBay partners with British Fashion Council
EBay has signed up a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion Forward Initiative, which supports emerging design talent.
Why it's ok for brands to cry at work
Andy Murray's emotional defeat at Wimbledon sends the message to brands that wearing your heart on your sleeve is more important than winning at all costs, writes Nicola Clark.
Why brands should pay it forward
The outpouring of public sympathy, and hard cash, for a bullied woman in the US underlines the importance of random acts of kindness in an era of hyper-connected consumers, writes Nicola Clark.
The Influencers: eBay's Olivier Ropars on the future of mcommerce
Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.