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Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.

The new ad, which first aired on TV on 1 September, features the brand’s new "you can make it" strapline and tells the story of a young man who eats Pot Noodle so he can spend more time pursuing his dream of making it in the world of boxing. The spot follows the young man as he trains in the gym and then flies out to Las Vegas for a big fight. At the end of the spot we discover the young man has not been training to fight, but to hold up the cards announcing the upcoming rounds. The TV spot will be backed by online, social media and PR executions. The TV ad was shot by Nick Ball through Blink.