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Unilever is promoting its new Pot Noodle Piri-Piri Chicken line with a social media campaign by Adam & Eve/DDB.

An online film directed by Laura Borgio and produced by Simon Petter at Fresh Films stars a lookalike of the singer Ed Sheeran calling for other celebrity lookalikes to send in their photos for the chance to win a year's supply of Pot Noodle.

The campaign, which launched on Twitter this week (17 August), is being supported by OOH placements outside restaurant Nando's, which specialises in peri-peri chicken.

The media agency was Mindshare.