��������pk10

Pot Noodle recreates an opera in an everyday kitchen to launch its Italian-inspired product range, Pot Pasta.

The spot by Lucky Generals follows two aspiring opera singers who eat Pot Pasta to save time and focus on their dream – with help from British tenor Paul Potts. The digital and outdoor ads, which will include a dedicated operatic SnapLens, continue Pot Noodle’s "You can make it" campaign, which encourages young people to spend "less time cooking, more time winning." The film was directed by Java Jacobs through Blink Productions.