Raylo "winner" by Lucky Generals

Lucky Generals has made a music video for the rapper Raylo and is helping to launch the artist's career as part of the "you can make it" campaign for Pot Noodle.

A snippet of Raylo’s song, Winner, could be heard in the agency’s Pot Noodle ad in 2015 and the subsequent interest led to Ultra Records agreeing to release the track. The video will launch online and will also be played on the X Factor tour. It was shot by Carly Cussen through MOS Films and stars Raylo (real name Reece Whyte) alongside a young woman who translates the rap into sign language.