The digital and direct mail activity, created by Blue Barracuda and Elvis, attempts to push consumers to a dedicated microsite. On the site, which uses Facebook Connect, users can play an online football game with the chance of winning prizes.
These prizes include a Samsung 40" LCD TV, Blu-ray discs, PlayStation 3 consoles, and football games, as well as a fridge full of Pepsi and pizza.
The agency said the campaign was a new approach for the brand, as it used lifestyle photography in an effort to connect with customers on a more emotional level.
Pizza Hut is also to launch a range of new products, such as Footie Feast Pizza and Loaded Potato Skins, with the activity encouraging consumers to sample the new offerings.
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