The digital campaign will run in the five weeks leading up to the launch of the film, using a Facebook game created by digital agency Blue Barracuda and a takeover on FindAnyFilm.com.
The game is called ‘Play With Fire’ and features the main character from the film, which is based on Stieg Larsson’s bestselling book. Users get quizzed on about their Facebook friends and the results get posted on their walls.
It will appear on the UK Film Council’s search site for films findanyfilm.com and will be supported by takeovers on the site and emails to its database.
The game has been created with the Lottery funded UK Film Council’s Digital Innovation Award and is the first film content partnership for FindAnyFilm.