of
The Full Effect took the key message of the conference, reinvention, and designed and created a summer festival theme dubbed Summitfest.
Glastonbury hills were built inside the venue and large-scale lights were turned into giant sunflowers.
The night culminated in a performance from Brit award-winners Rudimental. The choice of music, organised by The Full Effect, linked in with one of the keynote speakers at the conference - Kurt Yaeger, a former professional BMX rider turned actor, who appeared on the band’s Waiting All Night video.
The event was the highlight of a two-day networking conference for digital marketing professionals.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .