Created by digital agency Other media, the re-launched ramps up its ecommerce offering, and includes a brand showcase for the fashion business. Smaller-scale online purchasing had already been available on the site since 2004.
Other media, which has worked on the Paul Smith account since 2004, was tasked with enhancing the user experience of the site and drive online sales.
Paul Smith World is a section of the website which features creative and art projects by the iconic designer. This will be refreshed on a regular basis to encourage users to return to the site.
Jonathan Towle, marketing director at Paul Smith, said: "We want our customers' experience to be a seamless one whether in-store or online.
"The new site delivers on every point, reflecting the dynamism of the brand while still being simple and intuitive to use."
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