The campaign has been created by Organic Marketing, a division of Target Media Group, and will involve the release of limited edition t-shirts designed by Paul Smith and sold in the designers stores as well as online.
The Nowhere Boy t-shirts will retail at £50 with 25% of the proceeds from the sale going to Maggie's Cancer Charity, the official charity partner for the movie release.
Nowhere Boy is released on 26 December by Icon Film Distribution. It is set in 1950's Britain and highlights John Lennon's life pre-Beatles as rock and roll began to explode.
Marketing will run in store to promote the film with an e-newsletter being sent to out to consumers and a dedicated online page on the Paul Smith website.
An online competition to win a weekend trip to Liverpool in partnership with Visit Liverpool will also run as part of the campaign.
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