Rapha Condor signs three new sponsors

LONDON - The Rapha Condor Professional Cycling Team has unveiled three sponsorship deals.

Rapha Condor signs three new sponsors

The cyclists' shirts will carry logos for electronics brand Sharp, fashion brand Paul Smith Jeans and boutique hotel chain Malmaison and Hotel du Vin.

Rapha founder and chief executive Simon Mottram said: 'For these premium brands to choose cycling as a vehicle for their sponsorship activity is a hugely important moment for the Rapha Condor project. The sport has been growing rapidly over the last few years, but it has taken the big brands a while to act on the opportunity that cycling has to offer.

'The brands that have joined the team for the rest of the year have seen the synergy between the Rapha and Condor brands and their target audience, and we're looking forward to working with them this year and, hopefully, beyond,' he added.

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content