LONDON - Paul Smith, the British designer, has created a limited-edition bottle design for Evian ahead of Christmas.
The still water brand in recent years has linked up with designers for the festive period, with Jean Paul Gautier designing the 2008 bottle.
Bottles will be available form premium high street retail outlets from mid October 2009. The bottles are priced at £3.99 and consumers are able to collect five different bottle caps.
The Evian partnership with Paul Smith will be supported with by advertising as well as PR as part of the £7m brand marketing investment for 2009.
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