The campaign, which has been created by iBlinkworld, supports the national launch of Bassetts Soft and Chewy Daily Energiser. The product is a vitamin supplement designed to help people rise above the ‘mid-afternoon slump’.
From October 9 Bassetts brand ambassadors and dancers will hand out samples around London train stations during the morning rush hour. This will also include branded Oystercard wallets and a £1 money-off voucher. The activity is aimed at women aged 18-to-30.
Stations will include Liverpool Street, Paddington and Waterloo. Once the morning commuter rush is over the activity will be relocated to target pedestrian ‘hot spots’ and offices.
The brand has also tied up with online fashion retailer Asos to give away over 30,000 samples and leaflets with orders.
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