The electricals brand has brief i2i marketing to develop a campaign for its kitchenware across 26 retailers including Selfridges, House of Fraser and John Lewis.
At the same time Philips is running an exclusive promotion with Boots for the brand’s health and beauty products. Both campaigns run until the end of Christmas and centre around store demonstrations.
Speaking about the activity i2i managing director Bruce Burnett said: "There isn’t a more convincing sales tool than a live brand experience, next to the point of purchase, under the guidance of engaging experts – something this campaign is all about."
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