The company, which also owns Abbot Ale, IPA and Ruddles County, recently ran a marketing campaign for Old Speckled Hen under the 'Not So Traditional' strapline. It hopes that the website will follow on from the awareness that campaign generated.
The site at www.oldspeckledhen.co.uk is comprised entirely of photographs featuring New York portrait artist Marvin Mattelson taking visitors on a journey through the brand's distinctive history.
Alongside tasting notes and product information, there is also a special section for licensees, who can also apply to join the Old Speckled Hen Appreciation Society, a club designed to reward loyal stockists, and order point-of-sale material through the site.
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