The campaign for Old Speckled Hen will feature an inquisitive fox searching for the elusive ‘Hen'.
Fiona Hope, marketing director at Greene King Brewing Company, said: ‘The fit between Dave and Old Speckled Hen is absolutely spot on. Both offer something a little different, witty, and quintessentially British.'
They will be shown 20 times every weekday evening and the campaign will be supported by below-the-line activity in the on and off trade as part of a £3.6m support package for the brand this year.
The deal will start in mid-May.
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