O2 back on top of BR app chart

O2's Priority Moments app has made a startling return to the top of the BR branded app chart, pushing last week's leader Sky Go down to second place.

Priority Moments: O2 app returns to pole position on BR chart
Priority Moments: O2 app returns to pole position on BR chart

The location-based service flags up offers for O2's 22 million customers from nearby retailers participating in the scheme, including WH Smith and French Connection.

A heavyweight ad campaign for Priority Moments has been running for just over two weeks, perhaps helping to explain its bounce back into the top spot.

After Sky Go, there is a new entry at number three from Channel 4 in the shape of Fish Fight, an app themed around TV chef Hugh Fearnley-Whittingstall's campaign for sustainable fishing.

Co-branded by Selfridges, Fish Fight is a guide to buying, cooking and eating sustainable fish.

The chart is powered by analytics app developed by with non-commercial branded apps removed.

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