Developed by digital content agency Zone, the site (www.nudeskincare.com) is designed to increase Nude's direct product sales online and complement Nude's offline brand presence.
Nude aimed to create a site that gives global online shoppers a high-end retail experience through which people can use US dollars and pounds to buy products.
Nude products are endorsed by celebrities including supermodels Christy Turlington and Helena Christensen. A Nude skincare product is also cover-mounted on this month's Harpers Bazaar magazine.
With products currently stocked in luxury retail stores, including Harvey Nichols, Harrods and Selfridges & Co, the launch of the new site coincides with the brand also being rolled out in all Space NK stores across the UK following an initial trial period.
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