The appointment will be effective immediately and Choudhury will report to head of marketing, John Nicholls.
Choudhury joined Fiat in 1999, but for the past two years has been based at Fiat Group’s HQ, where he worked as a digital and new media strategist. Previously, he worked within Fiat’s digital department where he was instrumental in delivering award-winning campaigns for the Fiat Punto.
He also held positions at Xerox and Canon
Nichols replaced Nokia's UK marketing director, Will Harris, who left the position he held for three years to take on a broader remit as marketing director for Nokia Asia, based in Singapore.
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