NME Radio will stop broadcasting on national DAB and on digital television on Sky, Virgin Media and Freesat, but an automated service will continue online at while IPC reviews the next stage of development.
Paul Cheal, publishing director of NME, said: "We will continue to develop ways in which NME's audience can engage with both audio and visual content, utilising our in-house studio facilities, while maintaining an online music service via our website NME.COM."
as a 24-hour music service and, after successful trials on regional DAB in London and Manchester, it .
According to the latest Rajar audience-measurement figures for the first quarter of this year, NME Radio had an average of 226,000 listeners a week, up 16.5% year on year and 27.7% quarter on quarter.
Today (14 June), media agencies expressed disappointment about the decision, citing the gold award the station won in the best use of branded content category for its Skins Radio work for Channel 4, as evidence of the station's progressive approach.
Matthew Landeman, board director at Carat, said: "It's a shame. Especially as they have done some work that would warrant advertisers showing them some attention. NME offered advertisers a proper integrated partnership.
"What NME Radio didn't have was scale, and the leverage which comes with that, but still I'd like to think that they could have found a business model that would work for them."
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