NME Radio launches on DAB in London

LONDON - IPC-owned NME Radio launched on DAB radio in London today (13 May).

Sammy Jacob: NME Radio managing and programming director
Sammy Jacob: NME Radio managing and programming director

NME Radio, operated under licence from IPC by Xfm founder Sammy Jacob's audio-visual company DX Media, has previously been available in London on FM on a short-term basis.

The presenter-driven alternative radio station will also be available on 87.7FM in Manchester during May.

The station launched on Sky, Virgin Media and through NME.com in June and has been available on Freesat since August.

Jacob, NME Radio managing and programming director, said since its launch NME Radio has been dedicated to making the station available on as "many platforms as possible" to make the station more accessible and relevant in an "increasingly fragmented market".

He said NME Radio hoped to announce "additional platforms" in future.

NME was previously available on FM in London in October and March and on FM in Manchester in November.

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