The social media platform NME Breakthrough will be available through NME.com and will be sponsored by BlackBerry. The site will enable bands, artists and individuals to create profiles and upload their own music and videos.
Performing a similar function to social networking site MySpace, users will be able to create a customisable profile that will enable them to grow their own fan bases through community engagement.
will be integrated with NME’s editorial content. Music editor Jaimie Hodgson will use the site to uncover new talent, which will feature in NME’s Radar section.
Bands will be hand-picked to experience specific editorial and live opportunities, the first of which will see a chosen band perform the opening slot at this year’s Lovebox festival on 16 July.
Playing on the main stage, the band will open for Dizzee Rascal, Noisettes, Ellie Goulding and The Maccabees.
David Moynihan, editor of , said: "NME Breakthrough is a step for us in providing a channel for artists and our users to connect with each other. Our website and magazine play a key role in keeping our audience informed with the latest news and expert reviews, and this new social networking platform is giving our users direct interaction with bands."
_1.jpg)
.jpg)
