There will be eight live broadcasts of the show during October and November, as part of a deal negotiated by Carat Sponsorship. They will feature interviews with bands including Passion Pit and Bombay Bicycle Club.
The shows will be promoted in Topman shops and on NME Radio from next Monday (26 October) and will be broadcast on Saturdays and Sundays between 11am and 1pm, for four weeks from 31 October.
During the in-store broadcasts, on air-activity will include song requests and competitions offering listeners the chance to win prizes from Topman.
Lauren Stone, account manager of NME Radio, said broadcasting live from Topman Oxford Circus would enable NME Radio to directly interact with artists and Topman customers.
NME Radio broadcasts on Sky, Virgin, Freesat, DAB in London and online.
_1.jpg)
.jpg)
