Football fans will interact with Fantasy Club Football through a new website, which is being launched in July.
The game is effectively a database-building tool, according to Mick Pacey, managing director of Fantasy Sports and a former Luton Town FC footballer.
"Traditionally, such games do actually make you, as a fan of Chelsea, say, select players from teams you detest. This game will see you select your own team's players," he said.
Pacey added: "This gives the ability for our sponsor to have a dialogue with an audience for the duration of the sports season. The internet means this dialogue is both."
Digital agency Mailtrack is designing newsletters, online marketing material and the game itself.
It will be running an email marketing campaign and an online advertising campaign on a CPA (cost per acquisition) basis.
Pacey said: "I can't take away from the fact that Fantasy Football has created huge audiences for such games but we hope to pick up people who have not played before."
After its launch, Pacey is looking at adding SMS alerts and email updates to the game.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
