Football leagues retreat in row about £30m media rights

LONDON - The Premier and Football Leagues have backed down in a row with the press over media rights, after mounting pressure from the game's major sponsors.

The spat had threatened the £30m media value provided to sponsors by football coverage in the press, after the newspapers refused to credit the three main sponsors: Barclays, Coca-Cola and Carling. This was in retaliation to a demand by the leagues for a cut of the newspapers' Fantasy Football revenues, worth £5m, as well as fees imposed for the publication of fixture lists and proposed restrictions on coverage of games on newspaper websites and mobile phone services.

The newspapers' hand was strengthened last week when the European Court of Justice ruled that the leagues could not charge for the publication of fixture lists and match information.

A deal was agreed between the parties at the weekend, just as a two-week extension to the existing contract between the leagues and papers was about to expire.

It is understood the leagues have retracted demands for a cut of Fantasy Football revenue and fees for fixture lists. In return, the papers have agreed some time restrictions on website and mobile phone reporting of matches.

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