Fantasy sports leagues, where "armchair quarterbacks" create dream teams and score points based on the real-time results of their picks, is an established past-time in the US, a market worth an estimated $2bn annually, with Fox, Yahoo! and ESPN leading the way.
The US-based Fantasy Sports Trade Association estimate 27m players log onto fantasy leagues every year, covering every facet of American sport, especially football, baseball and March Madness college basketball.
Unlike HubDub, where punters bet on the results of current events, such as elections or Ftse levels, fantasy sport leagues require large commitments from fans, who must ponder trade deadlines and batting averages day-in-day-out, for six months of the year.
HubDub said FanDuel will bridge the gap between the casual punter and the fantasy sports enthusiast, allowing players to draft teams and play head-to-head against another player for a single day, instead of the whole season, with real money on the line.
The site takes 10% off the top of all the final pots, but users signing up today are offered a one off $10 betting voucher.
Users can integrate the game with their Twitter or Facebook accounts to brag about their winnings or wallow in their losses.
Hubud, based out of Edinburgh, recently raised $1.2m in venture capital funding and currently hosts about 250,000 users.
The company said it has interest from a major UK football site since launching FanDuel in the US, and is considering launching a similar forum here.