The Search Works will recommend popular keywords to bid on, and will alter strategy to reflect time of day and competitor activity.
is hoping to garner global exposure through the activity in order to generate increased revenue. It wants a consistent presence in search listings across all the major search engines to drive traffic to the site.
Mario Muttenthaler, online marketing manager at Net A Porter, said: "We invited a number of specialist search and full service agencies to pitch, but we were particularly impressed by the retail experience and passion of The Search Works' team and the transparency that we would be afforded through regular updates and reports."
Sonia Bercel, new business director at The Search Works, said: "Servicing one of the world's premier luxury e-commerce sites brings with it a unique set of challenges but we're confident we can deliver a dynamic, ROI-focused and consumer-engaging search engine marketing campaign."
The Search Works has previously created search engine marketing campaigns for Lastminute.com, Eurostar, ASDA and The Carphone Warehouse.