At The Search Works, Carr will be responsible for the day-to-day running of the business, overseeing client services, sales and marketing, as well as operations in London and Telford.
She has over five year's experience in the search engine marketing industry and joins from MindShare where she was director of search marketing.
At the media agency, Carr was responsible for setting up and driving its search marketing activities across European markets.
Prior to MindShare, Carr worked at Overture, where she was responsible for sales and account management of key agencies and direct advertisers.
According to Carr: "I've always been passionate about search and joined the company as I wanted to focus solely on the search industry and work with a dynamic, pioneering search specialist such as The Search Works."
Carr is the latest in a number of recent hirings that have also seen the arrival of Damien Routley and Sonia Bercel at the firm.
Bercel has been appointed new business director and joined from Espotting and Routley as an account director.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .