The site is being redesigned to give better navigation. It will introduce a new search engine to give users faster access to information on artists and shows.
The site will use trend forecasting, SEO and social media tools to boost traffic. CRM will be used more extensively to promote individual shows such as The Hills, Cribs and Pimp My Ride. The music and entertainment channel will also introduce brand partnerships.
The website recently launched an online Media Player where users can create and share playlists of clips through social media links.
The website's revamp follows a 100% increase in the number of unique visitors, 50 million video streams and 83 million page impressions. The average time users spent online also increased by 40% to more than 10 minutes.
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