The objective of the campaign is to encourage young people around the world to say ‘yes to safe sex' and increase awareness while reducing infections.
On Monday The Body Shop is launching a limited edition lip butter will all proceeds going to MTV's Staying Alive Foundation. To date the campaign partnership has raised moret than £1.4m to support grassroots organisations around the globe that are fighting the epidemic through education and prevention.
The website is a key element to driving awareness among 16-34 year olds and will be available in 10 languages to ensure that people visiting the site can draw maximum benefit from the content available.
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