Macky Drese, my first boss, is my mentor, and someone who knows how to throw a good party. As the former MTV international vice-president of events and marketing, now at Universal Music, he was responsible for some of MTV's most legendary events, and the most innovative integrated campaigns that I have ever worked on.
As part of MTV's European market-ing partnerships, he had the creative insight to produce bespoke events that retained the traditional benefits of sponsorship, as well as ownership of the spin-off properties.
Macky taught me at an early stage how imperative it is to stay ahead of trends, reinvent my thinking and engage in a memorable way. The people he works with reflect his ability to nurture talent and passion while letting individuals shine.
A view from Sarah Johnson
Me & My Mentor
Mei-Ling Rider, marketing manager, Nuts