The website is aimed at advertisers and marketers and , focusing on travel, fashion, technology and entertainment.
It's backed by MTV-owner Viacom Brand Solutions International (VBSi), which recently scrapped its quarterly print edition of MTV Sticky in favour of the more immediate free online service.
The website will be managed by an in-house team of "youth insight analysts", who work with an international network of young people to build a body of information that can be accessed by brands and marketers for free.
Kevin Razvi, managing director of VBSI, said: "This new site is the best way for MTV to share its most valuable in-depth knowledge of youth culture and help the world of business and brands both understand youth and their cultures and gain an insight into how to connect and engage with young people - often easier said than done.
"I'm delighted with how the site is looking, there is nothing quite like it in the market right now."