Now that alternative youth culture is mainstream and kids have become more complex and indefinable, how can a marketer reach them in terms of understanding and selling in fresh ways, without inviting rejection?
At Youth Perspective 7, Marketing continued it’s successful sell out series of conferences, providing key insights into the ever-changing market of 18-26 year olds. Up-to-the minute research, practical advice youth opinion and case studies are presented in an informative and interesting way.
One of MTV's biggest challenges is marketing to the notoriously demanding youth demographic on a pan-European basis. This presentation looks at how to maintain a strong connection with a group that is driven by credibility whilst still taking into account the different fads, trends and fashions that occur across Europe.
Contents include:
MTV reach, stats; MTV European campaign in different markets; Why it worked.
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