Morgan will be responsible for leading strategic marketing programmes for 's financial services, utility and telecommunications clients.
She joins from , where she spent 14 years, most recently working as an industry sector leader. In this role she was in charge of database marketing programmes for some of the company's largest client accounts.
Morgan will report to , business development director for Experian's integrated marketing division.
Smith said: "Clare's a well-known figure in the industry and her appointment demonstrates Experian's ongoing commitment to recruiting the best talent in the marketplace.
"With first-class management experience and database marketing expertise, Clare's impressive skills will add even greater value to our clients' marketing programmes."